thumbnail image
Marion Charreau cartógrafa de ideas
Marion Charreau cartógrafa de ideas
  • Home
  • Trainings
  • Why Idea Cartography?
  • Case Studies & Subtle Shifts
  • Books
  • Merch
  • Art
  • Contact
  • …  
    • Home
    • Trainings
    • Why Idea Cartography?
    • Case Studies & Subtle Shifts
    • Books
    • Merch
    • Art
    • Contact
    Anti-Method Atelier
    Marion Charreau cartógrafa de ideas
    Marion Charreau cartógrafa de ideas
    • Home
    • Trainings
    • Why Idea Cartography?
    • Case Studies & Subtle Shifts
    • Books
    • Merch
    • Art
    • Contact
    • …  
      • Home
      • Trainings
      • Why Idea Cartography?
      • Case Studies & Subtle Shifts
      • Books
      • Merch
      • Art
      • Contact
      Anti-Method Atelier
      Marion Charreau cartógrafa de ideas
      • Hello, I'm Marion, Idea Cartographer

        I help leaders and project initiators regain clarity when complexity slows down action.

        Through Idea Cartography, I transform their thinking into visual maps that bring structure, coherence, and fresh insights.

        The objective is to shift mindsets by building a new language (visual, narrative, cartographic).

        With me, the mind gets moving again. We think differently. We create moments of clarity to make better decisions, communicate more effectively... and above all, create better.

        Get in touch

      • My approach

        I suggest setting aside some time in your agenda to reflect and organize your ideas with clarity.

        This will allow you to:

        • Step out of confusion and gain a global perspective
        • Connect previously scattered elements
        • Make interdependencies or anomalies visible
        • Rethink your role
        • Map out a new project
        • Reveal ideas you don’t yet know you have
        • Move from reflection to concrete action
        • Build new narratives for yourself and your team
        broken image

        You’ll receive visual maps and a new language that will simplify the communication of your complex ideas, both internally and externally.

        What would you like to clarify?

        Company activity

        Purpose (raison d’être)

        Ecosystem and network

        Governance

        Macro-processes

        Transition from one model to another

        Services and products

        Information systems

        Strategic projects

        Roles and priorities

        Working methods

        Strategy...

        We can map whatever you need.

        Some examples:

      • broken image

        Digital ecosystem and European projects

        2021 Tourism - Connecting projects and relationships between actors - Platformization and regeneration

        broken image

        Mobile World Congress "Starting the decentralization of the tourism model in Catalonia

        2024 - Conception of the verbal and visual script of a dialogue between territorial, digital and tourism transformation actors.

        broken image

        The journey of a financing request

        Client, distributor, commercial area, administrative area, bank.

        broken image

        The nouns

        2014 Illustrated map no. 3 from the book Le français vu du ciel, Le Robert publishing house - Education

        broken image

        Collective cartography - The context of innovation - Collaborative workshop

        2023 Health - Innovation and Strategy Departments / Hospital Clinic

        broken image

        Territorial Governance - Decentralized Autonomous Organization (DAO)

        2023 Catalan tourism agency & Social Miceli / Resilience Earth - Social technology innovation / Blockchain

        broken image

        Fragmented information systems

        2022 Tourism - Context Map

        broken image

        Unified information systems

        2022 Tourism - Map of digital transformation

        broken image

        Platform economy and regeneration

        2020 Telecommunications and information technologies -Transition_net Project Design Climate Actions

        broken image

        Catalunya.com platform map

        2023 Tourism - "More than a website, a tool for digital and organizational transformation"

        broken image

        Verbal, visual and scenic script of a workshop

        2023 Health - Department of Innovation and Strategy

        broken image

        Small and big achievements - Challenge map - Landing workshop

        2023-2024 Health - Nursing Management

        broken image

        "Content governance" calendar

        2023 - Tourism - Stakeholder synchronization

        broken image

        Storyboards of a message to communicate in different contexts

        2020 Telecommunications and information technologies

        broken image

        Storylines, testing different plots for the same audience

        2020 Telecommunications and information technologies

        broken image

        Circular model for a training program

        2018 - Visual thinking training course

        broken image

        Formalization of an entrepreneurship program with its tools, steps and messages

        2018 Social Innovation

      • Some words from the people I work with:

        By Innovation leaders, managers, HR managers, professors, entrepreneurship and communication consultants, creators...

        "In representing complex ideas is what has liberated me the most."

        "Thanks to your questions, I organize everything I was doing."

        "You rearrange and facilitate the understanding of the project by putting everything into a global context."

        "You delve into any topic wanting to understand. This is one of the great potentials of your support."

        Exceptional! The trainer was attentive, and in a short time, we learned a variety of techniques. It was a pleasure spending Saturday mornings on this experience with such a well-formed group, thanks to her.

        "You share something that for you is natural but for most (even though it's natural), we haven't learned to use it. We haven't been educated to think like this."

        "It's not about drawing a comic strip. It's about representing information in a simple way so that people can agree based on an image."

        "I'm used to reflecting aloud with you."

        "I feel peace and focus."

        "Those who are afraid come with more method. Coming with a blank paper and saying 'I don't understand' is very brave."

        "Mapping out ideas is not a method, it's your gift. You maintain it, you nurture it, you express it through your art."

        "When I make a to-do list, the intention is the same, but not the result."

      • My name is Marion Charreau.

        In 2014, I synthesized a language into illustrated maps (Le français vu du ciel, Le Robert), and in 2019, I published a method to transform ideas into stories (The Storyboard Method®, PRH).

        I design workshops and visual and narrative tools that stimulate independent thinking and questioning. I've trained over 4,000 people in companies, institutions, and universities across Europe and North Africa.

        In 2023, I founded Anti-Method Atelier®, the first community-based platform that combines visual mapping, narrative design, and drawing as language.
        Our credo: "Do what you believe you don’t know how to do."

        In 2025, I opened an online shop on Redbubble to give my drawings a ninth life.

        I work from Barcelona.

        Should we connect?

        Map,

        Re-think,

        Move forward...

      • My references

        Public organizations, foundations, and associations

        Companies

        Education

        Publishers

      Copyright © 2023 – 2025 . Marion Charreau . All rights reserved . Aviso legal . Contact

        Uso de cookies
        Utilizamos cookies para garantizar una experiencia de navegación fluida. Al continuar, asumimos que acepta el uso de cookies.
        Saber Más