
Hello, I'm Marion, Idea Cartographer
I help leaders and project initiators regain clarity when complexity slows down action.
Through Idea Cartography, I transform their thinking into visual maps that bring structure, coherence, and fresh insights.
The objective is to shift mindsets by building a new language (visual, narrative, cartographic).
With me, the mind gets moving again. We think differently. We create moments of clarity to make better decisions, communicate more effectively... and above all, create better.
My approach
I suggest setting aside some time in your agenda to reflect and organize your ideas with clarity.
This will allow you to:
- Step out of confusion and gain a global perspective
- Connect previously scattered elements
- Make interdependencies or anomalies visible
- Rethink your role
- Map out a new project
- Reveal ideas you don’t yet know you have
- Move from reflection to concrete action
- Build new narratives for yourself and your team
You’ll receive visual maps and a new language that will simplify the communication of your complex ideas, both internally and externally.
Company activity
Purpose (raison d’être)
Ecosystem and network
Governance
Macro-processes
Transition from one model to another
Services and products
Information systems
Strategic projects
Roles and priorities
Working methods
Strategy...
We can map whatever you need.
Some examples:
Digital ecosystem and European projects
2021 Tourism - Connecting projects and relationships between actors - Platformization and regeneration
Mobile World Congress "Starting the decentralization of the tourism model in Catalonia
2024 - Conception of the verbal and visual script of a dialogue between territorial, digital and tourism transformation actors.
The journey of a financing request
Client, distributor, commercial area, administrative area, bank.
The nouns
2014 Illustrated map no. 3 from the book Le français vu du ciel, Le Robert publishing house - Education
Collective cartography - The context of innovation - Collaborative workshop
2023 Health - Innovation and Strategy Departments / Hospital Clinic
Territorial Governance - Decentralized Autonomous Organization (DAO)
2023 Catalan tourism agency & Social Miceli / Resilience Earth - Social technology innovation / Blockchain
Fragmented information systems
2022 Tourism - Context Map
Unified information systems
2022 Tourism - Map of digital transformation
Platform economy and regeneration
2020 Telecommunications and information technologies -Transition_net Project Design Climate Actions
Catalunya.com platform map
2023 Tourism - "More than a website, a tool for digital and organizational transformation"
Verbal, visual and scenic script of a workshop
2023 Health - Department of Innovation and Strategy
Small and big achievements - Challenge map - Landing workshop
2023-2024 Health - Nursing Management
"Content governance" calendar
2023 - Tourism - Stakeholder synchronization
Storyboards of a message to communicate in different contexts
2020 Telecommunications and information technologies
Storylines, testing different plots for the same audience
2020 Telecommunications and information technologies
Circular model for a training program
2018 - Visual thinking training course
Formalization of an entrepreneurship program with its tools, steps and messages
2018 Social Innovation
Some words from the people I work with:
By Innovation leaders, managers, HR managers, professors, entrepreneurship and communication consultants, creators...
"In representing complex ideas is what has liberated me the most."
"Thanks to your questions, I organize everything I was doing."
"You rearrange and facilitate the understanding of the project by putting everything into a global context."
"You delve into any topic wanting to understand. This is one of the great potentials of your support."
Exceptional! The trainer was attentive, and in a short time, we learned a variety of techniques. It was a pleasure spending Saturday mornings on this experience with such a well-formed group, thanks to her.
"You share something that for you is natural but for most (even though it's natural), we haven't learned to use it. We haven't been educated to think like this."
"It's not about drawing a comic strip. It's about representing information in a simple way so that people can agree based on an image."
"I'm used to reflecting aloud with you."
"I feel peace and focus."
"Those who are afraid come with more method. Coming with a blank paper and saying 'I don't understand' is very brave."
"Mapping out ideas is not a method, it's your gift. You maintain it, you nurture it, you express it through your art."
"When I make a to-do list, the intention is the same, but not the result."
My name is Marion Charreau.
In 2014, I synthesized a language into illustrated maps (Le français vu du ciel, Le Robert), and in 2019, I published a method to transform ideas into stories (The Storyboard Method®, PRH).
I design workshops and visual and narrative tools that stimulate independent thinking and questioning. I've trained over 4,000 people in companies, institutions, and universities across Europe and North Africa.
In 2023, I founded Anti-Method Atelier®, the first community-based platform that combines visual mapping, narrative design, and drawing as language.
Our credo: "Do what you believe you don’t know how to do."In 2025, I opened an online shop on Redbubble to give my drawings a ninth life.
I work from Barcelona.
Map,
Re-think,
Move forward...
My references
Public organizations, foundations, and associations
Companies
Education
Publishers
Copyright © 2023 – 2025 . Marion Charreau . All rights reserved . Aviso legal . Contact